We always have our sights on doing smart advertising.
Smart advertising just works harder. It calls attention to itself. It captures the audience's intellect and imagination. It gives them a reason to buy. It's on strategy. And it works.
And we insist on putting value into every single thing we do. Can we call it unexpected? Will it break through the clutter? Will it engage the reader, the listener, the viewer? Compel the audience? Will it be remembered?
It doesn't matter if it's a full page ad, a t.v. commercial, a press kit, a post, a tweet, or a matchbook cover. Everything your company sails out into the public eye makes a statement about not only what you do but also, and what's more important, who you are.
To that end, we quote Mark Twain who said that the difference between the right word and the wrong word is the difference between lightning and a lightning bug.
At Woodbury & Morse we come to work every day with lightning in mind.
Want lightning?
